{"id":657,"date":"2024-08-26T15:36:32","date_gmt":"2024-08-26T13:36:32","guid":{"rendered":"https:\/\/arto.hu\/?page_id=657"},"modified":"2025-11-25T14:22:23","modified_gmt":"2025-11-25T13:22:23","slug":"istrazivanje-trzista","status":"publish","type":"page","link":"https:\/\/arto.hu\/hr\/piackutatas\/","title":{"rendered":"Istra\u017eivanje tr\u017ei\u0161ta: Trendovi i potrebe korisnika"},"content":{"rendered":"<div class=\"wp-block-group alignfull is-style-default has-custom-prussian-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div style=\"height:1.5rem;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-b686ca54 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9c94dc9e wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-95b456250f85242a87fb323deed775a8\">Istra\u017eivanje tr\u017ei\u0161ta<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-attachment-id=\"3776\" data-permalink=\"https:\/\/arto.hu\/hr\/piackutatas\/piackutatas-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?fit=1024%2C1536&amp;ssl=1\" data-orig-size=\"1024,1536\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"piackutat\u00e1s\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?fit=683%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-3776\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/arto.hu\/wp-content\/uploads\/2025\/11\/piackutatas.png?w=1024&amp;ssl=1 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36.67%\">\n<blockquote class=\"wp-block-quote has-text-align-left alignleft has-white-color has-text-color has-link-color wp-elements-940a60459a91e136cc499b3316c80ed4 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-078c62b1bab4f91326ead6efa23a6f8b wp-block-paragraph\">THE <strong>istra\u017eivanje tr\u017ei\u0161ta<\/strong> igra klju\u010dnu ulogu u <strong>inovacijski projekti<\/strong> u svom uspjehu, jer omogu\u0107uje <strong>rezultati istra\u017eivanja<\/strong> i <strong>doga\u0111anja<\/strong> koordinacija s <strong>s tr\u017ei\u0161nim zahtjevima<\/strong> i <strong>s trendovima<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cilj istra\u017eivanja tr\u017ei\u0161ta tvrtke Arto Consulting je pru\u017eiti na\u0161im klijentima detaljnu i pouzdanu sliku o <strong>o konkurentskom okru\u017eenju<\/strong>, the <strong>o tr\u017ei\u0161nim trendovima<\/strong>, kao i <strong>o\u010dekivanja korisnika<\/strong> i potrebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Razno <strong>metode istra\u017eivanja<\/strong> Koristimo \u2013 upitnike, intervjue, kvalitativne i kvantitativne analize \u2013 kako bismo <strong>dono\u0161enje odluka temeljenih na podacima<\/strong> podr\u017eimo jedni druge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e analize ne samo da mapiraju trenutno stanje tr\u017ei\u0161ta, ve\u0107 i <strong>istra\u017eiva\u010dko-razvojni projekti<\/strong> <strong>njegov poslovni i dru\u0161tveni potencijal<\/strong> Istra\u017eujemo je li novi <strong>tehnologije<\/strong> i <strong>inovativna rje\u0161enja<\/strong> u kojoj mjeri ispunjavaju o\u010dekivanja tr\u017ei\u0161ta i korisnika.<\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-9ae74efc433d6e961cc3e338fe11ccba wp-block-paragraph\">Na\u0161 je cilj pru\u017eiti na\u0161im partnerima <strong>odr\u017eiva i konkurentna rje\u0161enja<\/strong> koji doprinose dugoro\u010dnom uspjehu u brzo promjenjivom tr\u017ei\u0161nom okru\u017eenju.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1.5rem;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Piackutat\u00e1s A piackutat\u00e1s kulcsszerepet t\u00f6lt be az innov\u00e1ci\u00f3s projektek siker\u00e9ben, mivel lehet\u0151v\u00e9 teszi a kutat\u00e1si eredm\u00e9nyek \u00e9s fejleszt\u00e9sek \u00f6sszehangol\u00e1s\u00e1t a piaci ig\u00e9nyekkel \u00e9s trendekkel. Az Arto Consulting piackutat\u00e1si szolg\u00e1ltat\u00e1sai c\u00e9lja, hogy r\u00e9szletes \u00e9s megb\u00edzhat\u00f3 k\u00e9pet ny\u00fajtsanak \u00fcgyfeleink sz\u00e1m\u00e1ra a versenyk\u00f6rnyezetr\u0151l, a piaci trendekr\u0151l, valamint a felhaszn\u00e1l\u00f3i elv\u00e1r\u00e1sokr\u00f3l \u00e9s ig\u00e9nyekr\u0151l. K\u00fcl\u00f6nf\u00e9le kutat\u00e1si m\u00f3dszereket alkalmazunk \u2013 k\u00e9rd\u0151\u00edvek, interj\u00fak, kvalitat\u00edv \u00e9s kvantitat\u00edv elemz\u00e9sek \u2013 annak \u00e9rdek\u00e9ben, hogy adatalap\u00fa d\u00f6nt\u00e9shozatalt t\u00e1mogassunk. Elemz\u00e9seink nemcsak a piac jelenlegi \u00e1llapot\u00e1t t\u00e9rk\u00e9pezik fel, hanem a K+F projektek \u00fczleti \u00e9s t\u00e1rsadalmi potenci\u00e1lj\u00e1t is. Vizsg\u00e1ljuk, hogy az \u00faj technol\u00f3gi\u00e1k \u00e9s innovat\u00edv megold\u00e1sok mennyiben felelnek meg a piaci \u00e9s felhaszn\u00e1l\u00f3i elv\u00e1r\u00e1soknak.<\/p>","protected":false},"author":253070136,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-657","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piackutat\u00e1s: Trendek \u00e9s Felhaszn\u00e1l\u00f3i Ig\u00e9nyek \u2013 Arto Consulting<\/title>\n<meta name=\"description\" content=\"Fedezze fel, hogyan t\u00e1rja fel a piackutat\u00e1s a trendeket \u00e9s felhaszn\u00e1l\u00f3i ig\u00e9nyeket. 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